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Canva Acquires MagicBrief to Deepen Push Into Ad Analytics
Canva Acquires MagicBrief to Deepen Push Into Ad Analytics
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Canva has acquired MagicBrief, an advertising analytics startup, marking its 12th acquisition to date. The Sydney-based firm specializes in ad spending insights, engagement rates, and competitor benchmarking—capabilities that will now be integrated into a new Canva product launching later this year.
The MOVE signals Canva's strategic pivot beyond design tools into marketing performance analytics, intensifying its rivalry with Adobe. Both companies are aggressively pursuing AI-driven advertising solutions. Canva's COO Cliff Obrecht emphasized the acquisition aligns with their mission to merge creativity with data-driven performance for its 240 million users.
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